Writer, editor, content strategist. I earned my stripes in the Tesla-filled, highly caffeinated world of Silicon Valley (Google, Yelp and a collection of start-ups) and learned that while I can write about pretty much anything, it sure is more fun to write about what you know and love. In my case, that's travel, dining and baking (my blog, Chaseycakes, includes everything from favorite recipes to my admittedly puzzling neuroses about what differentiates a cupcake from a muffin. Compelling stuff.)
I pride myself on consistent, error-free copy, delivered on time (often early), that maintains a fresh, creative voice while meeting established style guidelines. While I enjoy continually developing my personal style, I can also be your fancy blue and gold macaw—I can mimic tone and voice effortlessly. Your brand is in good hands. And hey, I'll probably make you cookies too.
In the end, I believe in collaboration over self-promotion, blue sky thinking over the status quo, and that having a damn good time and working hard aren't mutually exclusive.
But that's enough about me. Check out my work for yourself, and thanks for stopping by.
You know those little blurbs that pop up on Google Maps for pretty much all businesses ever? I wrote those (~2k of them), edited those (10k+ of them, actually), and was Quality Control Lead for freelancers (~25 of them) that wrote those, along with creating and implementing a scaleable audit process for quality control from scratch. As the West Coast Team Coordinator for the project, I also allocated freelance resources for my teammates, managed freelance assignments and provided performance detailed reports to the project manager.
In January 2016, I was tasked with writing updated campus descriptions for all 5 Google California office locations as part of a revamp of the Google Careers site. These descriptions had to follow strict character and style guidelines, effectively convey the unique spirit of each office location and inspire prospective applicants to want to work for Google.
My descriptions were largely unedited and untouched by Google's Marketing team, and are seen by over 50 million viewers annually.
To view each office description online, visit http://www.google.com/about/careers/, click on "Locations" and select a city from the menu on the right.
The Google Travel Knowledge Panel is a travel-focused experience triggered from Search. This content improves users' experience in the Search Knowledge Panel by replacing Wikipedia and licensed content with rich, custom-created editorial content that inspires the user to explore destinations and plan trips.
While working on this project, I wrote travel content for the following global destinations:
Alsace, Antwerp, Austria, Bahamas, Belgium, Bruges, Brussels, Cayman Islands, Czech Republic, Grand Cayman, Guadeloupe, Innsbruck, Las Vegas, Los Angeles, Martinique, Nassau, Prague, Salzburg, San Diego, San Francisco, Strasbourg, Toulouse, Turks & Caicos, Vienna
I also pitched and wrote a blog post for the Google Travel blog, incorporating the use of Google Travel tools to plan a fictional Thanksgiving-themed trip around the U.S. ("Let Google help you plan a delicious, multi-city meal this Thanksgiving," 11/25/2014.)
In 2015, I conceptualized and created the content brand "Sweets on the Street" for Google/Niantic Labs' Field Trip mobile app (iOS/Android), which provides geo-located content cards to mobile users. I created 25 pieces of unique content, including personal photos for each destination.
Note: This is a mobile-only app; to see all of my entries, you can download the Field Trip app on your iOS/Android device.
Zagat was created in 1979, providing savvy New Yorkers with a guide to the best places to shop, dine, and stay, determined by survey results of those in-the-know. Google acquired Zagat in 2012, fully integrating their mobile app, website and guidebooks with Google Maps and Search. Some Zagat content consists of editorially curated reviews incorporating user comments (these are the reviews where you'll see heavily quoted material). Other Zagat reviews are written and edited entirely by staff -- these are often Newcomer reviews, created for businesses that are brand new and have yet to be surveyed by customers. During my time at Google, I was one of the few Google employees who was tested and trained in the exacting Zagat tone and voice. I crafted 85+ survey reviews for Savannah and San Francisco, and was in charge of Los Angeles Newcomers, writing, editing and supervising freelance submissions of over 100 reviews.
Remember Groupon? Well, I guess they're still around, but remember when daily deals sites like Groupon were all the rage? In 2011, Google decided to dip its toe into the daily deal space, and Google Offers was born. As the third editor hired on the team, I helped develop the unique Google Offers voice, screened writing trials, conducted interviews, and helped hire freelance writers to grow our tiny editorial team to over 20 people. I also edited up to 21 pieces of copy per week (some I penned myself, some written by agency-contracted writers) across 7 high-profile West Coast markets, including San Francisco and Los Angeles, working closely with Market Managers and Account Managers to ensure client satisfaction with the copy while adhering to Google editorial standards. While Google Offers has (sadly) gone the way of the dodo, it was an exciting product to work on, with all of the energy and enthusiasm of a start-up, and none of the funding concerns. Good times.
Note: Full PDF copies of the images below are available upon request (PDFs are not supported on this site.)
