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Stacey Chase
Writer // Editor // Artist // Baker
Zagat was created in 1979, providing savvy New Yorkers with a guide to the best places to shop, dine, and stay, determined by survey results of those in-the-know. Google acquired Zagat in 2012, fully integrating their mobile app, website and guidebooks with Google Maps and Search. Some Zagat content consists of editorially curated reviews incorporating user comments (these are the reviews where you'll see heavily quoted material). Other Zagat reviews are written and edited entirely by staff -- these are often Newcomer reviews, created for businesses that are brand new and have yet to be surveyed by customers. During my time at Google, I was one of the few Google employees who was tested and trained in the exacting Zagat tone and voice. I crafted 85+ survey reviews for Savannah and San Francisco, and was in charge of Los Angeles Newcomers, writing, editing and supervising freelance submissions of over 100 reviews.